MAS Consulting USA

NBC NIGHTLY NEWS” SPECIAL FIVE-PART SERIES “WE THE PEOPLE” TO AIR BEGINNING ON MONDAY, MARCH 2

February 24, 2009
Press Release

Throughout the week of March 2, “NBC News With Brian Williams” will take a look at the issues facing Hispanic Americans in a new series “We The People.”  The series will cover a wide-range of issues and include pieces about areas adapting to the growth of the Hispanic population, to companies who are trying to benefit from it.  Additionally, there will be reports about how new immigrants are surviving during the recession, health issues among the Hispanic community, and challenges surrounding education.

Monday’s installment will introduce the series with a piece about the explosion of the Hispanic population throughout the country.  Lee Cowan will profile a family in Wisconsin, to illustrate the change in landscape in the United States.

Tuesday, Carl Quintanilla will show how companies are adapting and trying to benefit by doing business with the Hispanic community.   Quintanilla will report about how the Hispanic audience and consumers place a huge demand on products, information and entertainment that are culturally relevant to them. While they have assimilated, companies still benefit when they tailor their messaging to the Hispanic culture.

On Wednesday, Mark Potter will look at the specific plight of first generation Hispanic immigrant families whose “American Dream” is falling apart because of the economy.  A recent report by the Pew Center quantifies the numbers of Hispanics unemployed and facing foreclosure — both drastically higher than in the overall population. And the hardest hit group is foreign born workers. In some rare but still increasing cases, people are even choosing to return to their home countries rather than stay in the U.S., far from home and family and no longer making money.

Diabetes is a significant and growing health issue among the Hispanic community. On Thursday, Bob Bazell will answer why this is, and show how to educate and help manage the illness.  Bazell will profile one Hispanic female doctor and activist who is developing systems to improve on community outreach.

To close the series with our Making a Difference report, on Friday, Natalie Morales will look at the challenges the Hispanic community faces in terms of receiving a quality education and moving on to higher education.  Morales will profile Dr. Katharine Flores, a advocate who is completely dedicated to making sure minority children, especially Latino children, get a fair chance in medical school. All of their high school graduates participating in the program get into college — a great feat since Latino students have a 50 percent drop out rate in high school.

Noticiero Telemundo will join efforts with Nightly News to simultaneously air two of the five part series on Hispanics in America, supplemented with Spanish sound bites. The two pieces include the episode on outreach to consumer Hispanics such as the one undertaken by the Boy Scouts of America and the profile on Stanford-educated Katherine Flores who was born into a family of migrant farm workers in Fresno, California, raised by her grandparents working in the fields as a 4-year-old, and now works with Hispanic organizations to increase the role of Hispanics in the health profession.We the People MSNBC Promo Video

Luis Miranda, Director of Hispanic Media for  the White House

Miranda was most recently Deputy Communications Director at the Democratic National Committee, overseeing regional and specialty press. In that capacity Miranda was the Democratic Party’s lead spokesperson for Hispanic and Spanish-language media. Prior to joining the DNC, Miranda worked for John Kerry’s presidential campaign, first starting the campaign’s internet communications program, and later working as a liaison to Hispanic media. Miranda has also worked with organized labor at the Service Employees International Union’s (SEIU) Florida State Council, among other things reaching out to the union’s Hispanic members. Miranda has also worked on campaigns at the local and state level, served as a Research Analyst at the DCCC, and worked as the Miami-Dade Field Director for the 2000 coordinated campaign in Florida, where he also worked on operations for the Florida recount.

This is an article that Cesar Martinez wrote for “El Imparcial,” a Spanish online newspaper.  To see the article online, please visit http://www.elimparcial.es/america/the-new-americano-32682.html

Here is the text:

“The New” Americano

05-02-2009

imprima esta noticia envie esta noticia

Los habitantes de los EEUU que somos de origen Latino, siempre tenemos la pregunta si nos debemos llamar ¿Latinos o Hispanos? O bien algunos prefieren ser llamados por su lugar de origen Puertorriqueños, Mexicanos, Guatemaltecos, Argentinos, etc. Otros prefieren la combinación, Mexico-Americanos, Cubano-Americanos, etc. En fin, como en la moda, a cada uno lo que le acomoda.

Pero ¿Quiénes somos estos nuevos americanos? O como algunos dicen, ni tan nuevos ya que han estado aquí inclusive antes de que nos llamáramos Estados Unidos de Norteamérica o México o Nueva España.

Lo que es un hecho, es que somos la minoría mas grande de este país, hoy tenemos el peso que dan casi 45 millones de personas, una población que si se considerara como país, sería uno de los mas poblados del continente, Como dato curioso, somos mas Latinos o Hispanos en los EEUU, que los habitantes de Canadá y aproximadamente un millón menos que los habitantes de España.

Tenemos un poder adquisitivo anual de mas de 800 mil millones de dólares (casi el monto del paquete financiero de rescate para todo el país que quiere aplicar el presidente Obama) y como país seríamos de las tres primeras economías de Latinoamérica.

Más de 40,000 jóvenes latinos nacidos aquí cumplen 18 años cada mes. Medio millón de nuevos votos cada año sumado a que en la última elección fuimos ya el 9% de los votos y factor decisivo en la elección presidencial.

Todo esto da privilegios y fuerza, pero también conlleva una gran responsabilidad, si el 50% del crecimiento poblacional del país en los siguientes 50 años vendrá de nosotros, si acorde a estimaciones del Buró de Censo de los Estados Unidos para el 2050, seremos casi el 30% por ciento de la población, tenemos que adoptar también una actitud de gran participación, porque el destino del país, de los EEUU, depende de nosotros. Ya no podemos hablar de una minoría que necesita que el gobierno le de apoyo, tenemos que involucrarnos, ser parte del gobierno. Somos el casi el 15% de la población y solo representamos el 5% de los oficiales electos.

Mientras más Latinos/Hispanos/mexico-cubano-puertoriqueño-colombiano-salvadoreño- americanos o como nos queramos llamar, participemos en la vida pública, nos sólo mejorarémos la situación de nuestra comunidad, sino de toda la Unión Americana.

El ex-secretario de vivienda Herny Cisneros, quien menciona en su nuevo libro “Latinos and the Nation’s Future”, que el futuro de los Latinos es el futuro del país. Porque los Latinos serán los que van a llenar los puestos de trabajo, nutrir con impuestos al seguro social que mantendrá a las generaciones que se irán retirando. Y con la competencia con naciones como China, India y otras economías emergentes, la preparación de la nueva fuerza laboral americana, la que competirá con estos nuevos gigantes económicos será mayormente Latina.

Como las generaciones anteriores de Italianos, Irlandeses, Alemanes, Judíos, Afroamericanos y muchos más, nosotros los “new” americanos, tenemos no sólo el privilegio de gozar esta envidiable posición de ser la minoría más grande del país más poderoso del planeta, también tenemos la obligación de seguir creciendo, de llevar con nuestra energía a la siguiente frontera a este gran experimento humano llamado Estados Unidos.

Latinos are not only becoming  more and more important in the country’s present, but in it’s  future.
Today Latinos are close to 45,000,000  and account for 50%  of the U.S Population growth. With almost a trillion dollars in buying power, we are now a major factor in federal, state, and local elections. Not to mention that  40,000 Latinos born in the US turn 18 every month.
That’s why this year we are starting with the MAS Latinos blog, to talk about the latest information on Latino politics, government and corporate communications.

01/12/09

“COMO VOTAMOS”:

Here are some facts about Latino voters taken from a post-election survey by NALEO:

92% of the Latino registered voters reported casting a ballot, where in the previous election only 81.5% voted.

One in every six Latino voters was voting in a Presidential election for the first time.

Nearly half (46%) of Latino voters were born outside of the  United States or in Puerto Rico.

What do Latino voters find most important for Obama to address?  67%  feel the economy is the most important issue; 5% for Healthcare, 6% for Immigration, and 6% for the War on Iraq.

Posted by MH Ruenes

To see the complete NALEO research, go to:

http://www.naleo.org/downloads/Post-Election%20Survey.pdf

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